Pinocho Bakery has deep roots in the baking industry. Actually, Pinocho traces its origin to Havana, Cuba, when Tosca Bakery was established by Hermenegildo Cruz, around 1920. Tosca, a successful bakery/pastry shop in Havana, remained the property of the Cruz family until 1962, when it was taken over by the revolutionary government.

Jesús Cruz, older son of Hermenegildo, known as Chucho by all his friends, emigrated to Miami in 1963 and a year later, starting all over, established Tosca Bakery in Miami, on Calle 8, in the heart of Little Havana. Working along with his father at Tosca. was Carlos, Chucho’s younger son. Carlos started laboring at the bakery while still in high school, and stayed-on with his father for the next 15 years. In 1981, at age 29, Carlos, looking to expand the business and become independent, acquired Pinocho Bakery at its present location.